THE PROJECT
LIIV is an online platform targeted at the electronic music scene to connect DJs, producers, and promoters. To reach future users from this specific target, I got inspired by the main features of the techno club scene. For this purpose, I resembled the effects of stroboscopic lights that recall the confusing impression of a techno club.
I presented my work as a series of videos that consist of two short Ads for social networks and a one-minute teaser for the platform website.
I presented my work as a series of videos that consist of two short Ads for social networks and a one-minute teaser for the platform website.
METHODS
To create the videos, I worked with five software:
Illustrator, Blender, After Effects, Premiere, and Ableton Live for music production.
Due to the short lecture time, I defined my objectives to work as simply as possible and simultaneously generate consistent results.
Hence, I decided to work mainly with colors in black and white and rendered outlines. Then, I used Blender 3D to record different camera movements of a 3D-shaped city and rendered the animation a vector file.
The scenes were edited in After Effects, adding the glow effect. Then, at last, the texts were added with Premiere.
![](https://cdn.myportfolio.com/47bf6bde-ddb5-4a21-9b52-f5ce0760f978/d1470e6a-3ccb-44ef-942a-a71b124b0cc4_rw_1920.png?h=e8acc665731568e5330a7c3d7d712a90)
STORYBOARD
![](https://cdn.myportfolio.com/47bf6bde-ddb5-4a21-9b52-f5ce0760f978/86fb1f04-2c9b-4dfc-b2f4-40264148b43a_rw_1920.png?h=5acbcf9e3e25680fd1aa5629b6585067)
SOCIAL MEDIA ADS
In addition, two social media videos were created where the main focus is the platform logo.